Transforming Food Quality –
Is Apeel a Trailblazer?

The age of wasted produce has a sustainable light at the end of the tunnel. Apeel, a company founded on the idea of reducing produce waste in grocery stores and supermarkets around the world, is transforming food quality by  increasing the lifespan of shelf items. By using a harmless plant-based coating, it can extend the lifetime on a shelf from days to even weeks. U.S retailers lose up to $18 billion annually on lost produce that’s thrown away.  However, Apeel is looking to cut this number drastically for the years to come. For example, Apeel reduced produce waste by 60% during an initial four month pilot with a leading U.S. regional grocery chain. Apeel executives have stated they plan to grow gradually, despite so much interest from distributors nationwide. The company has also hinted at aiming to stay just within the U.S. However, talks with Peruvian distributors may have the company heading in a more globalized effort in in the future. Food companies must innovate to meet future needs of both consumers and the environment. Where will technology lead us into the future with food sustainability? Will this be a key element aiding global hunger by reducing waste?

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The GoodOps Team