NextGen Cup Challange –
QSR Rivals Partner

Companies around the world are rapidly evolving to meet consumer standards regarding environmental sustainability. With surmounting evidence proving the issue of global warming, industries are beginning to look differently at their supply chains. Two competitors in the QSR world, McDonald’s and Starbucks, are actually teaming up to redesign their cups to be more eco-friendly. The leading initiative is called the NextGen Cup Challenge, and is an unprecedented attempt to reduce a company’s ecological footprint and reduce global waste. The two QSR giants are even encouraging other companies to join in on their quest to a better cup. Within three years, the companies are working together to produce a cup that is completely recyclable and compostable. Along with their new and improved cup, the companies are also planning to incorporate a new lid and straw. Ultimately, these will all reduce plastic, be totally recyclable, and still be functional to the consumer. What steps beyond cups will companies make to promote sustainability? Are McDonald’s and Starbucks ushering in a new era of QSR sustainability?

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• Read the original Fast Company article.
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