Grocery Ecommerce –
The Race to Win Last Mile Delivery

FreshDirect has upped the ante in the race to win ecommerce grocery last mile delivery. Their highly-automated, 400,000 square-foot distribution center furthers their aim of providing the freshest food in the shortest amount of time. The facility boasts 15 temperature zones, 9 miles of conveyor belts, software directed order fulfillment, and the ability to receive perishable items such as fish and deliver to customer doors within 24 hours. The total U.S. grocery market is over $700 billion. Ecommerce grocery sales are only a small fraction of that total. However, ecommerce sales of food and alcohol are projected to rise 183% by 2021. FreshDirect is one of many industry leaders investing heavily to capture that growth while cutting order fulfillment times and delivery costs. Amazon, Target, Kroger, Walmart’s and others are also expanding and enhancing their ecommerce grocery last mile and warehouse operations.

Read more here in the original Wall Street Journal article. Also, see our case study on how we helped a leading global cold chain solutions provider launch a global innovation program that explored advanced technologies and the warehouse of the future.

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