Case Study –
Launching Private Label Line

Launching a successful private label line for a leading Silicon Valley marketplace.

CHALLENGE

A Silicon Valley startup that was the leading content and commerce boutique shopping marketplace needed to solidify existing operations and better manage their purchasing vs. drop ship, all while expanding to launch their first ever private label line.

SOLUTION

• For existing operations, attended all industry trade shows, negotiated better pricing and payment terms with vendors, and educated them on our ecommerce packaging and delivery needs.
• Implemented a strategic decision making process for which “hot” items should be secured into inventory where supply was volatile at the vendor level.
• For launch of the private label line, designed both products and sourced a new supplier in China that could create initial prototypes as well as handle all replenishment needs and additional product lines.
• Due to limited startup funding, smartly kept costs down by managing the global process remotely and leveraging the resources of external partners.

IMPACT

Secured volume savings on basic items and ensured sufficient inventory for trending products. The private label items quickly became the number one and number two bestsellers on the website, surpassing the premiere branded items with lower prices and better margins.

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